Digital commerce
Digital commerce enables customers to purchase goods and services through an interactive and self-service experience. It includes the people, processes and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey. E-commerce is giving way to digital commerce, and the distinction matters. The problem is that very few companies have the mobile chops to deliver digital experiences. It’s all over the Internet, you’ve probably heard it by now - Gartner has officially announced that marketing and digital marketing have converged, and it’s all marketing now: “Digital marketing is now marketing in a digital world." The worlds of offline and online are tighter than ever before, and nowhere do we see that more clearly than in digital commerce.
Digital Commerce Benefits
Seamless digital experiences are table stakes in the age of Amazon. Meet and exceed customer expectations with ecommerce sites and microsites that are fully optimized from search to purchase to delivery.